Our mission – your brands

Advances in grocery retailing are moving forward at breath taking speed. The industry faces challenges from all sides, especially increased competition and pricing. It must respond positively to new operational and financial models, as well as current and future consumer demands.

Every edition of Grocer.me delivers the opportunity for FMCG professionals to expand their knowledge of the modern trade, providing its readers with editorials created to develop retail management skills.

Grocer.me celebrates fifteen years of continuous service to the regions grocery retailing industry.

Discover for yourself what many of the GCC’s major suppliers already know about the Middle East’s first grocery retail trade journal.

“We used Grocer Middle East magazine to carry our ‘Beauty is ... NIVEA’ series
of communication to the retail trade. The journal was very professional in
their approach and highly responsive to the special placement needs of the
execution. We had complete confidence in their expertise.”

Margie Gilbride, Marketing Communications Manager, Beiersdorf Middle East FZCO

“We wanted to announce the 100 year birthday for Hershey’s as well as draw
attention to our differentiated product portfolio. Grocer Middle East provided us
with an excellent vehicle to deliver a free premium to our customers, as well as keep
the Hershey’s brand TOM.”

Rohit Grover – Regional Director, The Hershey Company, Middle East and Africa

“Almarai consistently seeks to develop and launch new products which meet both consumer trends and retailer needs. We have had a strong launch programme during 2008 and Grocer Middle East has been instrumental in efficiently communicating this to the trade.”

Nishit Mathur, Group Product Manager, Beverages, Al Marai

“As a multinational company, with a number of high quality global brands positioned across the region, BIC have advertised in Grocer Middle East on a number of occasions to enlighten our customers to new product launches, as well as specific brands promotions in seasonal features to great effect.”

Gregory Faure, Trade Marketing Manager Middle East & Africa, SOCIETE BIC

“Grocer Middle East has been an
important part of our trade
communication particularly in
highlighting high potential categories such as ice cream bars and confectionary. The journal has not only provided a solid trade communication platform, but also copy and layout help in delivering our key messages.”

Raghav Rekhi, Category Development Manager, Mars GCC (Masterfoods)

“Nestle has a broad range of consumer products sold in the Middle East region. Grocer Middle East has enabled us not
only to highlight specific products, but also to talk to retailers about category-specific potential through the use of editorials.”

Ayman Abbassi, Head of Channel Category Sales Development, Nestle Middle East FZE

Readership profile

Grocer.me delivers key buyers in food, drink, household and non-food categories across the region, with every edition.

Hypermarkets/supermarket groups
• Chief executive officers (CEO's)
• Senior executives
• Central buying department managers
• Individual store Managers
• Departmental managers (food & non food)

Independent supermarkets
• Store owners
• Store managers
• Departmental managers

Other self service and large grocery stores
• Store owners
• Store managers

FMCG providers

Wholesalers and distributors

Editorial themes 2010

Advertising rates GBP 2010

February
Milk produce – liquid & powder
Baby & infant nutrition
Personal care
Oral hygiene
Breakfast time

June
Snacking
Hair care
Juices & smoothes
Packaging
Ramadan in July

October
Male grooming
Pet food
Transport, logistics & warehousing
Kitchen appliances
Non alcoholic beverages (NAB’s)

April
Confectionary
Function food & drinks
Health, beauty & sun care
Bottled water
OTC’s - allergies

August
Skin care
Carbonated soft drinks
Chillers & fridges
Back to school
Cooking oils

December
Household
Sports nutrition & energy
OTC’s - pain
Hot beverages
New Year – new look

Circulation

Mechanical data

Full page (A4): Trim: 297 x 210 mm. Bleed: 303 x 216 mm.
Half page horizontal: Trim: 145 x 210 mm. Bleed: 148 x 216 mm.
Half page vertical: Trim: 297 x 102 mm. Bleed: 303 x 105 mm.

All journals printed A4 size, CMYK litho. Digital artwork can be accepted on CD in the following formats: QuarkXpress; Indesign; Photoshop; Illustrator; and high resolution PDF. Please supply a colour proof with the artwork to ensure that reproduction is accurate.

Creative covers and inserts: All types of cover design and insertions are possible and will be assessed individually in terms of cost, production and feasibility.
Published: February, April, June, August, October, December
Copy date: Six weeks before preceding month of issue

Pharmacy.me • Grocer.me • Paediatrics.me • Terms and conditions

Publisher: Pharmedia International • Contact: Russ Finnerty • Email: pharmedia@btconnect.com

6 Tobin Close, Epsom, Surrey, KT19 8AE, UK • Tel: +44 (0)1372 742347