Our mission – your brands

Community pharmacy is now so much more than a dispensary for medicines. Today’s pharmacist is not only a health care professional and medical adviser, he is also a retail businessman.

The health care industry in the GCC states is now valued at US$ 60 billion a year and growth for 2009 is predicted to exceed 11%, despite the credit crunch and the projected global economic down turn.

At least 10% (US$ 6 billion) of this income is acquired through the sale of Rx pharmaceuticals alone – with OTC medicines and pharmacy retail growing at similar rates, year on year, 2009 will continue to provide increased business opportunities for the regions community pharmacists.

Pharmacy.me offers your brands the opportunity to visit with the regions community pharmacists every other month. Here’s a short list of typical comments our readers made about the journal in 2008.

“Pharmacy.me serves as an important tool in Continuing Pharmacy Education. Generally, we pharmacists need professional guidance due to lack of communication between our colleagues and this magazine fills the gap to a good extent, and helps us to become good OTC prescribers. Also, we get hints about 'do's and don'ts to enhance our patient counselling capacity. Our knowledge in the area of clinical pathology is limited and more articles on that topic will be very useful. Also we need more articles in the area of specific clinical case studies either as quiz or as general discussion. I receive only Pharmacy.me regularly and no other pharmacy magazines.”

Giri Santhanam, Pharmacist, Muscat Pharmacy, Muscat, Oman

“Pharmacy.me always give us new information in the pharmacy field, it is important as we can take it as a reference for some research, as a result , we may change our way in dealing with cases or medication. I would like to see news about RX/OTC medicines.”

Maher Al Jawabreh, General Manager, Hayat Pharmacy, Irbid, Jordan

“Pharmacy.me is a vital source of information that pharmacists need, which is not available elsewhere in the media. I think that the articles published refresh our knowledge of products and help the pharmacist in his daily practice.”

Omar. T. Baba’a Manager, Fujairah Pharmacy, Fujairah, UAE

“Pharmacy.me contains a section for the OTC updates which are a very important aspect for me as a community pharmacist. I take action sometimes, when I see new information about a certain medicine category such as anti-cholesterol medications, where the patient should take medication as early in the morning as possible. So, I have started to advice my patients to do so. I would like to see more articles and statistics related more to the Middle East, as I do not receive other pharmacy magazines in the region.”

Ahmed Abdul Samad, Senior
Pharmacist, Good Life Chemist, Doha, Qatar

Readership profile

Pharmacy.me reaches in excess of 8,000 key buyers and subscribers in community pharmacies across the region.

Editorial themes

Advertising rates GBP

FEBRUARY
Oral Care –
Toothbrushes and
Toothpaste
Coughs and Colds
Sexual health

JUNE
Skin Care –
Moisturising and
Anti-Aging
Vitamins and Diet
Acne

OCTOBER
Hair Colourants
Diagnostics
Women’s health

APRIL
Scalp & Hair Care –
Anti-dandruff shampoos
Pain Management
Hayfever

AUGUST
Infant & Child Nutrition
Gastro-Intestinal
Complaints
Men’s health

DECEMBER
First aid – Plasters
and Minor Trauma
Smoking Cessation
Sore throat

Circulation

Mechanical data

Full page (A4): Trim: 297 x 210 mm. Bleed: 303 x 216 mm.
Half page horizontal: Trim: 145 x 210 mm. Bleed: 148 x 216 mm.
Half page vertical: Trim: 297 x 102 mm. Bleed: 303 x 105 mm.

All journals printed A4 size, CMYK litho. Digital artwork can be accepted on CD in the following formats: QuarkXpress; Indesign; Photoshop; Illustrator; and high resolution PDF. Please supply a colour proof with the artwork to ensure that reproduction is accurate.

Creative covers and inserts: All types of cover design and insertions are possible and will be assessed individually in terms of cost, production and feasibility.

Published: February, April, June, August, October, December

Copy date: Six weeks before preceding month of issue

Pharmacy.me • Grocer.me • Paediatrics.me • Terms and conditions

Publisher: Pharmedia International • Contact: Russ Finnerty • Email: pharmedia@btconnect.com

6 Tobin Close, Epsom, Surrey, KT19 8AE, UK • Tel: +44 (0)1372 742347 • Fax: +44 (0)1372 745187