Designed to inform, educate and inspire

Our latest email readership survey (June 2007) confirms the value Pharmacy.me represents to both advertisers and readers in this vibrant marketplace:

Common ailments

We asked our readers to list in order of frequency, the most prevalent ailments presented to pharmacists on a daily basis, where OTC medications are generally subscribed: Diarrhoea; Indigestion; Constipation; Coughs & colds; Influenza; Sore throat; Headache; Back pain; Muscle & joint pain; Skin allergies; Acne; Dandruff.

Questions

Are you responsible for OTC product purchases? 85% said YES

Have you purchased the products advertised in Pharmacy.me? 78% said YES

Does Pharmacy.me help increase your knowledge of pharmacy practice?
74% said YES

How useful is Pharmacy.me to your business? 67% said VERY USEFUL


Editorial policy

Throughout 2008 the journal will sustain and enhance its editorial focus of ‘Continuing Education’ for pharmacists. Accompanied, by newly devised editorial features offering a unique pathway for the promotion of OTC medications prescribed by community pharmacists on a daily basis.


Editorial features

February Antibotic update - Wanted Super drugs for super bugs Continuing education: Anemia; Common types and treatment Case study: Mononucleosis
April Just a cosmetic? The medical side of moisturizes Continuing education: Insomnia; Stop losing sleep over insomnia Case study: Oral health
June The big challenges facing the Pharmacy chains in the region Continuing education: Psoriasis; Trapped in one’s own skin Case study: Cough in the older smoker
August Maximizing the effectiveness of OTC analgesics Continuing education: Topic to be advised Case study: Reflux oesophagitis
October What is the future for Pharmacy Technicians in the region? Continuing education: Topic to be advised Case study: Ethical dilemma
December New drugs launched in the Middle East during 2008 Continuing education: Topic to be advised Case study: Sinusitis


Readership profile and circulation

Pharmacy.me reaches in excess of 8,000 key buyers and subscribers in community and hospital pharmacies across the region.

Our readers – your buyers

Community pharmacy managers 45%
(includes all major pharmacy groups)

Community pharmacy owners 40%

Prescribing hospital pharmacists 15%

Circulation

Bahrain ............... 120
Jordan ................ 900
Kuwait ................ 200
Lebanon .............. 700
Oman ................. 480
Qatar ................... 90
Saudi Arabia ..... 3900
UAE ................. 1650
Total ...... 8040


Advertising rates GBP & (USD)

Cost per insertion

1

4

6

 

Mechanical data
Full page (A4): Trim: 297 x 210 mm. Bleed: 303 x 216 mm.
Half page horizontal: Trim: 145 x 210 mm. Bleed: 148 x 216 mm.
Half page vertical: Trim: 297 x 102 mm. Bleed: 303 x 105 mm.

All journals printed A4 size, CMYK litho. Digital artwork can be accepted on CD in the following formats: QuarkXpress; Indesign; Photoshop; Illustrator; and high resolution PDF. Please supply a colour proof with the artwork to ensure that reproduction is accurate.

Creative covers and inserts: All types of cover design and insertions are possible and will be assessed individually in terms of cost, production and feasibility.

Published: February, April, June, August, October, December

Copy date: Six weeks before preceding month of issue
Full Page
2000
(4000)
1900
(3800)
 1750 (3500)
Half Page
1000
(2000)
900
(1800)
 800 (1600)
Special Positions
Back Cover
2200
(4400)
1980
(3960)
 1760 (3500)
Inside Covers
2100
(4200)
1700
(3400)
 1650 (3300)
Double-Page Spread
3300
(6600)
2700
(5400)
 2500 (5000)
Advertising agency commission = 15%
Inserts accepted by size and weight
Other presentations available upon request